Launch pack for 'They're real' lashes mascara
26 . 06 . 2014

Tearing up the rule book with Benefit Cosmetics

Supporting the latest launch from Benefit, Splashdown design and print the marketing launch pack for “They’re real push up gel liner”. Designed to communicate all the news and plans to the brand team, the pack included training info, product usage tips and all the scoop on the VM, digital and on-counter marketing. Working with the #criminallyeasy theme, we featured strong images over a prison grey background.