Brief: Create a standardised Counter display unit to support the launch and re-focus of key DKNY fragrances throughout the season, within the department store environment.
Splashdown created a design using key branding elements and advertising image. Throughout the project we ensured that the unit would integrate with additional POS items. A 3-D cut out element was incorporated within the design to add depth to the unit. In line with the brief we sourced construction to create a robust unit enabling it to remain on counter throughout the year.