LB-dkny
Merchandising

DKNY Counter Display Unit

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Brief: Create a standardised Counter display unit to support the launch and re-focus of key DKNY fragrances throughout the season, within the department store environment.

Splashdown created a design using key branding elements and advertising image. Throughout the project we ensured that the unit would integrate with additional POS items. A 3-D cut out element was incorporated within the design to add depth to the unit. In line with the brief we sourced construction to create a robust unit enabling it to remain on counter throughout the year.