Aveda-NEW
Packaging

Aveda Invati Press Launch

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Brief: Provide Beauty Editors with an innovative invitation for the launch of Invati, highlighting Tumeric as one of the key ingredients within the product.

Splashdown sourced an organic and ethical supplier of Tumeric with unbranded glass packaging. The press launch invitation was printed in campaign colours and applied to the spice jar. A personalised Editors name label printed on recycled stock was banded onto the lid.