Brief: Develop a tool to showcase the entire range of Clinique’s mascara’s to Beauty Editors and Bloggers. Highlight the product benefits of each formula and include the launch of Clinique’s Lower Lash Mascara.
Splashdown developed a custom-made ‘Mascara Wardrobe’ box with a door opening, containing a moulded vacform to hold each, specific mascara. Added detail included a gloss spot UV lash on the cover and information on the mascara benefits displayed on the inside of the door. The design delighted Editors with a feature on Vogue.com